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	<title>In the Groove</title>
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		<title>Penny Finds Her Brave</title>
		<link>http://inthegroovemusic.com/penny-finds-her-brave-2</link>
		<comments>http://inthegroovemusic.com/penny-finds-her-brave-2#comments</comments>
		<pubDate>Tue, 08 May 2012 20:41:22 +0000</pubDate>
		<dc:creator>Joey</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://inthegroovemusic.com/?p=1158</guid>
		<description><![CDATA[Kids are afraid of the dark, which means parents lose sleep. Minneapolis agency mono set out to find a way to spearhead this vicious cycle by way of an iPad app that is part interactive storybook, part bravery detector, and &#8230; <a href="http://inthegroovemusic.com/penny-finds-her-brave-2">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p>Kids are afraid of the dark, which means parents lose sleep. Minneapolis agency mono set out to find a way to spearhead this vicious cycle by way of an iPad app that is part interactive storybook, part bravery detector, and part night light.</p>
<p>In The Groove partnered with animators, developers, and mono authors to create a consistent sensory world and created sound design and original music for the app. Within its first week in the official App Store, Penny garnered attention from Creativity Magazine, The Guardian UK, and Fast Company. You can check it out here: <a href="www.pennyfindsherbrave.com">www.pennyfindsherbrave.com</a></p>
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		<title>Budweiser 12 Days</title>
		<link>http://inthegroovemusic.com/budweiser-12-days</link>
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		<pubDate>Tue, 31 Jan 2012 22:03:39 +0000</pubDate>
		<dc:creator>sara</dc:creator>
				<category><![CDATA[Reel]]></category>

		<guid isPermaLink="false">http://inthegroovemusic.com/?p=1100</guid>
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		<title>Budweiser 12 Days Case Study</title>
		<link>http://inthegroovemusic.com/budweiser-12-days-case-study</link>
		<comments>http://inthegroovemusic.com/budweiser-12-days-case-study#comments</comments>
		<pubDate>Tue, 31 Jan 2012 21:06:36 +0000</pubDate>
		<dc:creator>sara</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://inthegroovemusic.com/?p=1093</guid>
		<description><![CDATA[When the NBA closes its doors, it’s a big deal. When it re-opens them, it’s an even bigger deal. As an official sponsor of the NBA, Budweiser wanted to jump on the chance to celebrate the reinstatement of the season &#8230; <a href="http://inthegroovemusic.com/budweiser-12-days-case-study">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p>When the NBA closes its doors, it’s a big deal. When it re-opens them, it’s an even bigger deal. As an official sponsor of the NBA, Budweiser wanted to jump on the chance to celebrate the reinstatement of the season by creating a spot that counted down the 12 days of Christmas—and the NBA. The kicker? We had two days to create a track for the chart-topping stars of the spot, LMFAO, record a chamber choir in our studios, and cut the spot to match the star-filled cast’s cameos. And yes, for those paying close attention, the number seven was unavailable for the shoot.</p>
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		<title>Penny Finds Her Brave</title>
		<link>http://inthegroovemusic.com/penny-finds-her-brave</link>
		<comments>http://inthegroovemusic.com/penny-finds-her-brave#comments</comments>
		<pubDate>Tue, 10 Jan 2012 20:07:34 +0000</pubDate>
		<dc:creator>Joey</dc:creator>
				<category><![CDATA[Reel]]></category>

		<guid isPermaLink="false">http://inthegroovemusic.com/?p=1149</guid>
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		<title>Emerson Lukoil</title>
		<link>http://inthegroovemusic.com/emerson-lukoil</link>
		<comments>http://inthegroovemusic.com/emerson-lukoil#comments</comments>
		<pubDate>Sun, 08 Jan 2012 19:40:26 +0000</pubDate>
		<dc:creator>Joey</dc:creator>
				<category><![CDATA[Reel]]></category>

		<guid isPermaLink="false">http://inthegroovemusic.com/?p=1143</guid>
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		<title>Franklin &amp; Bash</title>
		<link>http://www.tnt.tv/series/franklinandbash</link>
		<comments>http://www.tnt.tv/series/franklinandbash#comments</comments>
		<pubDate>Wed, 30 Nov 2011 22:17:43 +0000</pubDate>
		<dc:creator>sara</dc:creator>
				<category><![CDATA[Placements]]></category>

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		<title>Jersey Shore</title>
		<link>http://www.mtv.com/shows/jersey_shore/season_4/series.jhtml</link>
		<comments>http://www.mtv.com/shows/jersey_shore/season_4/series.jhtml#comments</comments>
		<pubDate>Wed, 30 Nov 2011 22:16:36 +0000</pubDate>
		<dc:creator>sara</dc:creator>
				<category><![CDATA[Placements]]></category>

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		<title>Keeping Up with the Kardashians</title>
		<link>http://www.eonline.com/on/shows/kardashians/index.html</link>
		<comments>http://www.eonline.com/on/shows/kardashians/index.html#comments</comments>
		<pubDate>Wed, 30 Nov 2011 22:15:50 +0000</pubDate>
		<dc:creator>sara</dc:creator>
				<category><![CDATA[Placements]]></category>

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		<title>Gossip Girl</title>
		<link>http://www.cwtv.com/shows/gossip-girl</link>
		<comments>http://www.cwtv.com/shows/gossip-girl#comments</comments>
		<pubDate>Wed, 30 Nov 2011 22:14:50 +0000</pubDate>
		<dc:creator>sara</dc:creator>
				<category><![CDATA[Placements]]></category>

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		<title>Royal Pains</title>
		<link>http://www.usanetwork.com/series/royalpains/</link>
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		<pubDate>Wed, 30 Nov 2011 22:14:10 +0000</pubDate>
		<dc:creator>sara</dc:creator>
				<category><![CDATA[Placements]]></category>

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