You’ve probably gotten the scoop about SNL and the Bud Light Golden Wheat Launch this weekend.  Here’s the New York Times Story:  http://ow.ly/uRQe

We wanted to give you the music scoop.  Minneapolis based Music house, inthegroovemusic, collaborated with St. Louis based Advertising Agency, Cannonball, on 2 spots airing as part of the SNL launch on Saturday Night.  Both spots feature female character “Golden Wheat” and male character “Bud Light” hookin up.  Literally.  The spots play out a love sequence between the two and BAM.  A beer you’ll love is born.

inthegroovemusic, in-house composers partnered with singers Dave Young (from the Minneapolis based band, Down and Above) and Daryl Boudreaux, (singer from the Minneapolis based group “Sounds of Blackness.”)

Credits include:
Agency: Cannonball
Creative Directors: Steve Hunt and Mike Binnette
Production Company: Anonymous Content
Director: Justin Reardon
Edit House: WhiteHouse Edit, Chicago
Editor: Matt Walsh
Music:  inthegroovemusic