Blog

NewPort Beach Film Festival

Newport_Beach_Film_Fest

Inthegroovemusic has had the unique opportunity to partner with Advertising Agency Rubin Postaer & Associates, Director Erich Joiner (of Tool), & Editor Hank Corwin (of Lost Planet) to create the trailer for the 11th Annual Newport Beach Film Festival. The spot features a track from inthegroove artist Glorious Monster, whose band members, Danny Burke & Brian Casey, are also inhouse composers for itgmusic. Check out the spot below!

 

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CREDITS:

Agency: RPA, Santa Monica
CCO: David Smith
Creative Director: Scott McDonald
Art Director: Laura Hauseman
Copywriter: Tom Hamling
Agency Executive Producer: Gary Paticoff
Agency Senior Producer: Selena Pizarro

Production Company: Tool of North America, Santa Monica
Director: Erich Joiner

Editorial Company: Lost Planet, Santa Monica
Editor: Hank Corwin
Executive Producer: Gary Ward

Music: inthegroovemusic, Minneapolis
Composer/Arranger: Glorious Monster, Daniel Burke, Brian Casey
Music Supervisor: Melissa Vickerman

 

 

Winner's Bracket

Winners_Bracket

This Saturday (April 3rd) ESPN premieres "Sports Saturday," a two hour block of sports programming on ABC.  60 minutes of which is "Winner's Bracket," a spin off of ESPN's "SportsNation."  Inthegroovemusic has again had the great opportunity to work with ESPN to develop the sound of the show.  In addition to the ABC theme, inthegroovemusic is currently developing the theme for the rebranding of ESPN-U. 

 

Look for ESPN-U coming soon. Listen for the theme to "Winner's Bracket" on Saturday & think of your Music friends in Minneapolis!

 

Link to the story covering ABC/ESPN's Sports Saturday:  Winner's Bracket

 

Link to the story covering "SportsNation" & inthegroovemusic: Sports Nation

 

 

   

Gatorade G-Series

 

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Inthegroovemusic is glad to be in the company of Gatorade & the Phenomenal Athletes that represent them.  The G-Series features inthegroove Irish Artist "The Keds" and their track "So Long" on each of the videos for Gatorade's G-Series.  Click below on each athlete to view their unique video & hear the full length track below. 

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g-series_serena          g-series-manning          g-series-jeter          g-series-donovan

 

   

T-Pain & inthegroove Superbowl

Superbowl T-pain

If you were 1 of the 97 million people watching the 44th Superbowl this year, you probably didn't see the Vikings. But that's not to say Minnesota wasn't present. Minneapolis based inthegroovemusic showed up to auto-tune the Bud Light T-Pain ad. Local Hip Hop artist Young Mennace collaborated with inthegroovemusic composers to create the music that set the tone for the T-Pain Auto-tune party.

Check it out: 

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Superbowl

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What do the Superbowl and inthegroovemusic have in common?  Its not just Minnesota and the Vikings...  However, we can't tell you just yet.  What we can tell you is that we're excited.  And we can't wait to share with all of you what we've been up to here in our Minneapolis studio...
   

inthegroovemusic Rocks the Peoples Choice Awards 2010

peopleschoice

Hosted by Queen Latifah, the 36th annual People's Choice Awards on CBS utilized several tracks from inthegroovemusic's license collection to help energize the show including music from The Skeptics, DLFx, and Ryan Leach. Go Inglorious Bastards!

   

BudLight Golden Wheat

11.17.2009

inthegroovemusic composes for Budlight Golden Wheat campaign.  Check out the spots in the BOARDS screening room, or see below!  Glad we could play matchmaker.  Budlight & Golden Wheat had it coming all along….

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BudLight Golden Wheat Montage from inthegroovemusic on Vimeo.

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BudLight Golden Wheat Persistence from inthegroovemusic on Vimeo.

 

   

Stella Project Rockin TV

inthegroovemusic’s Stella Project is all over television’s most popular music driven shows.  Airing on Gossip Girl, The Hills, The City, and One Tree Hill– Stella has grabbed the attention of music supervisors, fans, & celebrities alike.  Demi Lovato added Stella Project’s “All Systems Go” to her itunes playlist commenting, “Sometimes I wish Pop radio was like this.”

stella-wiredrive

   

BudLight Golden Wheat + SNL + itgmusic

11.17.2009

You’ve probably gotten the scoop about SNL and the Bud Light Golden Wheat Launch this weekend.  Here’s the New York Times Story:  http://ow.ly/uRQe

We wanted to give you the music scoop.  Minneapolis based Music house, inthegroovemusic, collaborated with St. Louis based Advertising Agency, Cannonball, on 2 spots airing as part of the SNL launch on Saturday Night.  Both spots feature female character “Golden Wheat” and male character “Bud Light” hookin up.  Literally.  The spots play out a love sequence between the two and BAM.  A beer you’ll love is born.

inthegroovemusic, in-house composers partnered with singers Dave Young (from the Minneapolis based band, Down and Above) and Daryl Boudreaux, (singer from the Minneapolis based group “Sounds of Blackness.”)

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Credits include:
Agency: Cannonball
Creative Directors: Steve Hunt and Mike Binnette
Production Company: Anonymous Content
Director: Justin Reardon
Edit House: WhiteHouse Edit, Chicago
Editor: Matt Walsh
Music:  inthegroovemusic

 

   

Featured Spot: Health Partners

11.17.2009

inthegroovemusic composes original music for new the Health Partners Campaign.  Adorable animation!  We love these spots, Kudos Preston Kelly for such great work.

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Health Partners from inthegroovemusic on Vimeo.

 

   

Featured Spot: QuickSilver

11.17.2009

Check it out– inthegroovemusic Indie Bands “The Working Title” & “DLFX” get placed on Quicksilver Spots!  The Working Title provides the soundtrack to “Bulls” while DLFX helps the “Snowboard” plunge into the Hot Springs.

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Quicksilver Bulls from inthegroovemusic on Vimeo.

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QuickSilver Snowboard from inthegroovemusic on Vimeo.

   

Megha Maan’s “She Like Me”

This is pretty rad– Megha Maan’s “She Like Me” was placed in “Kourtney & Klhoe Take Miami,” Episode 1- the premiere of the show. Since then, Megha Maan’s website, myspace, and you tube have exploded!  The song is getting great reviews and attention from Press, Labels, and Popular artists.  Not bad for a hip hopper from Minneapolis!

Here’s the Video– the track plays about :50 seconds in.  ENJOY!

Here’s the Youtube of the track–

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inthegroovemusic scores ESPN’s SportsNation

11.17.2009

Check it out JULY 6! New ESPN show SportsNation featuring theme music by inthegroovemusic composers. ESPN tapped inthegroovemusic for both the bookend themes along with the in-show music and in-show franchise themes.

The show aims to incorporate social networks & digital media with traditional forms of media to create a hodgepodge of community interaction about the sports world. Co-hosted by Colin Cowherd & Michelle Beadle, the show is venturing down new territory. Colin Cowherd told USA Today, “It will be as viral and interactive as we can possibly make it. Lots of Twittering, Skype, live polls, live viewer calls, YouTube videos, e-mails, everything. We might be willing to do anything. It’s a voyage into new ground.” Yes it is. Combing any all forms of media onto one platform.

Check out the SportsNation Website for more information: http://espn.go.com/sportsnation/
Or Colin Cowherd’s The Herd’s Word: http://www.theherdsword.com/2009/06/16/update-on-sportsnation/

   

Featured Spot: Skintimate

11.17.2009

inthegroovemusic… Getting a little sassy with this Skintimate Spot.

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Skintimate from inthegroovemusic on Vimeo.

 

   

Featured Spot: Cheerios Icicles

11.17.2009

Okay okay FDA… we understand you don’t like the Cheerios melting cholesterol campaign. We really enjoy the tasty little O’s… cholesterol melting or not. Will you give the music some props?? I hear it’ll improve your hearing by 10%.

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Cheerios Icicles from inthegroovemusic on Vimeo.

 

   

Featured Spot: Meet the Spartans

11.17.2009

You know a music house is awesome when they provide the back drop for hilariousness.  Meet The Spartans…  Why didn’t this movie win…I dunno… 12 academy awards?  Brittany’s even in it… She gets pushed down the pit of death.  And all the while inthegroove’s DLFX is providing the soundtrack.

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Meet The Spartans from inthegroovemusic on Vimeo.