When the NBA closes its doors, it’s a big deal. When it re-opens them, it’s an even bigger deal. As an official sponsor of the NBA, Budweiser wanted to jump on the chance to celebrate the reinstatement of the season by creating a spot that counted down the 12 days of Christmas—and the NBA. The kicker? We had two days to create a track for the chart-topping stars of the spot, LMFAO, record a chamber choir in our studios, and cut the spot to match the star-filled cast’s cameos. And yes, for those paying close attention, the number seven was unavailable for the shoot.