Kids are afraid of the dark, which means parents lose sleep. Minneapolis agency mono set out to find a way to spearhead this vicious cycle by way of an iPad app that is part interactive storybook, part bravery detector, and part night light.
In The Groove partnered with animators, developers, and mono authors to create a consistent sensory world and created sound design and original music for the app. Within its first week in the official App Store, Penny garnered attention from Creativity Magazine, The Guardian UK, and Fast Company. You can check it out here: www.pennyfindsherbrave.com